In the world of online business and marketing, all that counts is how attractive, presentable and professional a website is. An online business’ fate depends on how well the website is designed. The reason is simple. You need visitors to acknowledge your presence and without visitors a website’s existence is good for nothing. While designing a website, every care should be taken to adhere to standard rules. This is because the competition is really fierce and a website needs some unique features and a different look to set itself apart from others. Moreover, from search engine optimization point of view, website’s look, and appeal matters a lot. Among other aspects of a website’s design, a business logo is one of the most crucial one.
A business logo is like an identity of a business. And when it comes to an online business, first impression is the last impression. It is a business logo design that represents the online business and its objectives to visitors. Hence, it should be taken seriously. More often than not, it is observed that people tend to have a careless attitude towards logo design. They spend all their efforts and skills to make a website prim and proper. But what they fail to realize is that business logo is equally important and affects a business’ performance and success to a great extent.
A business logo should be designed carefully keeping in mind the key features of a business. A well designed and professional logo ensures that your business gets all the due attention. It ensures that your business captivates the attention and trust of the market. This is the reason why one needs to be very cautious while designing a logo. A badly designed logo can harm your business image completely. Discussed below in this post are some crucial points that should be remembered while creating a business logo.
1. Plan out a strategy
Before you begin with logo designing, it is important to plan out a strategy. For this, you need to study the market well. You need to think about how do you plan to target the market and what kind of impression do you intend to create. You must think clearly. After you find clear answers to these questions, it is time to plan meticulously about how to create the logo. Never do things in a hurry. It will only lead to messing up or ruining things. Be calm, think wisely and then make a strategy.
2. Study your competitors
When you set out to design a logo for your business, you should first study your competitors well. Study the market flow and find out how your competitors have created their brand image. A word of caution- never try to copy your competitors’ trade mark. You should only study and take inspiration from their logos. It should only motivate you and help you to have some great ideas about your own logo. This way you will understand how your market is functioning and what tactics they have adopted. It will also help you to think forward and perform better.
3. Keep it simple
This is very important. Always keep the logo design simple. It will ensure that it can be easily memorized. A complex design takes you nowhere as people will not be able to remember and relate with it. Humans are bombarded with brand advertising every single day. Having a clever logo will help you stand out and be remembered. Famous and successful companies like McDonald’s, Nike, Apple, and Google etc. have simple and uncomplicated logos.
4. Select colors wisely
When it comes to selecting colors, you should always select them wisely. Always select a good set of colors. Do not use more than two colors in your logo. Remember, less is better. It is also important to ensure that the colors you choose should be used properly and should look fine in black and white as well. If you use too many colors it would make the logo too complicated. The less colorful the logo is, the more superior it would be.
A right color scheme can work wonders for your business logo. It should be borne in mind that there are certain colors that evoke specific emotions in people. And these emotional reactions can affect the image of your company in the visitors’ minds. Thus it can have a great effect on your company’s brand. For example, the color green is associated with envy, and hence the phrase- green eyed monster. Similarly red is associated with anger and so follows the phrase-seeing red. Black is usually associated with grief. Therefore, you should keep in mind that people do associate colors with specific moods. Even scientific studies have proved that different colors can make people happy, sad, relaxed, excited, angry or afraid.
5. Make it relevant
One of the most important things to be followed while designing a logo is that it should be relevant to your business domain. It is not about designing a fancy logo. Your logo will prove to be futile for you if it is not relevant to your business domain. That is, if you own an online apparel store, then your logo should be related to the kind of products you offer. It should not be something irrelevant. Therefore, the logo should be designed keeping in mind the type of products you are offering. It will ensure that you have a perfect, relevant and attractive logo to which visitors can relate to easily. It will also help in creating impression in visitors’ minds and they will be able to recall it in future as well.
6. Hire a professional
This is extremely important. You should always hire a professional designer to get your business logo designed. This is because logo designing is an art in itself and demands requisite skills, experience and knowledge. No on can do it better than a trained and professional web designer. They have the required expertise and technical know-how to create effective, attractive and unique business logos.
However, you must not leave everything entirely on the designer. You should discuss everything in detail with the designer. You should talk about the type of logo you want to have for your business. You should tell him about your products and services. If you give a clear idea about your specific requirements, it will help the designer to create the best and perfect business logo for you. Ensure that you hire a reputed and experienced designer. This is because only a skilled designer can direct you on what type of logo will be suitable for your business domain. Thus, it will ensure that you get such a logo that represents your company’s objectives and essence. And this indeed is very important.
These are some of the very crucial points that should be remembered while creating a business logo. Following these points in a right manner will ensure that you succeed in creating a professional, unique, attractive and relevant logo for your business. Business logo plays a very crucial role in establishing the brand image and reputation of a business. And hence, it should be taken seriously. If you keep the above mentioned points in mind, you can rest assured that your logo will be perfect and commensurate with your business theme.
